Cookie policy
Cookies are small files that a website stores on your device. This page explains which cookies we use, what each one does and how to change your choice.
Last updated 10th October 2026
Your choice
We set analytics and advertising cookies only if you agree. You can change your choice at any time. It takes effect straight away. Our call tracking provider is the exception. It shows a tracking phone number on every visit, so its items are set whatever you choose.
The cookies we use
| Category | Why we use it | Cookies and how long they last | Needs your consent |
|---|---|---|---|
| Essential | To make the website work and to remember your cookie choice | Your cookie choice: th_consent. 12 months if you accept, six months if you refuse | No |
| Analytics | To understand how people use the website, so we can improve it | Google Analytics: _ga, 13 months; _ga_<container-id>, 13 months | Yes |
| Advertising | To see which of our adverts lead to an enquiry | Google Ads: _gcl_au, _gcl_aw and _gcl_gb, 90 days each Microsoft Advertising: _uetsid, 1 day; _uetvid, 13 months; _uetmsclkid, 90 days Meta: _fbp and _fbc, 90 days each The Dementia Service: th_campaign, 90 days. It keeps other details of an advert you clicked on Google, Microsoft Bing, Meta (Facebook and Instagram), TikTok or LinkedIn, such as its campaign tags |
Yes |
| Advert reference | To match an enquiry to the advert that led to it | The Dementia Service: th_gclid, th_gbraid, th_wbraid and th_msclkid, 90 days each. Set only when you arrive from an advert on Google or Microsoft Bing | Yes |
| Call tracking | To show a tracking phone number and see which of our adverts or pages lead to a phone call | Infinity: ictf_master, ictf_il and ictf_in, kept in your browser's storage; ict_0 and ict_master, on Infinity's own domain. The items in your browser's storage stay until you clear it. Infinity's cookies are persistent: read Infinity's cookie policy for more. | Set for every visitor |
We do not use personalisation cookies.
Managing cookies in your browser
Most browsers let you block or delete cookies in their settings. If you block essential cookies, parts of this website may not work.
More about your information
Our privacy notice explains how we use personal information, how long we keep it and the rights you have.
Read our privacy noticeReviewed by Dan Brown, Director. Last reviewed 6th October 2026. Next review 6th October 2027.